Design for a women's lingerie brand
Developed a strong, sophisticated, and modern visual identity that feels elegant, luxurious, and feminine, while embodying the confidence and allure of a luxury lingerie brand for women. The design balances bold typography with refined detailing to create a timeless and memorable brand experience.
The wordmark ‘GOODGIRL’ is crafted in a strong serif typeface, symbolizing confidence, strength, and sophistication. Its bold presence conveys luxury while remaining elegant and approachable. The addition of the handwritten tagline “be a goodgirl” introduces a contrasting element of femininity, intimacy, and playfulness, softening the overall design and reinforcing the brand’s personal connection with women. The gold color palette represents luxury, exclusivity, and timeless beauty, while also evoking sensuality and empowerment. Combined with the deep black background, the design achieves a premium contrast that highlights both sophistication and intimacy – essential qualities for a high-end lingerie brand.
The framing lines around the logo act as a subtle stage, giving the name a sense of exclusivity and importance, much like a signature piece in a luxury collection. Altogether, the logo communicates luxury, empowerment, and femininity, positioning the brand as a trusted symbol of elegance and sensual confidence in the world of women’s lingerie.
